PROJECT OVERVIEW
Lead Art Director with Outset LA — overseeing all photography and Art Direction at brand launch. Created conceptual look and feel, managed multiple remote shoots across the US, and established a considered visual tone.
SERVICES
Art Direction
Creative Concepting
Campaign Oversight
Editorial Direction
Wardrobe Styling
Prop Styling
![](https://freight.cargo.site/t/original/i/b539fb40caad46c6020402bdd51802e3ead108138d3670dcee1242917708f520/KaelaRawson_Avaline_NastassiaBruckin_49.jpg)
![](https://freight.cargo.site/t/original/i/013600bf2b34dceb6956edd158af2b3e0dcef3426a5fbd8fcaa65bb91c20b630/KaelaRawson_Avaline_NastassiaBruckin_1.jpg)
![](https://freight.cargo.site/t/original/i/9f74b31431f645369d467997f1cf7468f42a929e7b77af1a44f91e09794162a3/TessComrie_Avaline-1131.jpeg)
![](https://freight.cargo.site/t/original/i/f0becadab60f72e0642abfd5ea0240e88f6933cbba9fc3ddd3f09a5d9109b5e1/KaelaRawson_Avaline_TessComrie_3.jpeg)
![](https://freight.cargo.site/t/original/i/f507a8ae2837cabe201aebc5e874efc28700dc1ab7bb5fe249c9308eaaeba4fa/KaelaRawson_Avaline_SadieCulberson_15.jpg)
![](https://freight.cargo.site/t/original/i/f090a9db23c747fef949e35c35002bb677f311cd4af75be790dede7f563a47a6/Avaline_Summer_2021-264.jpeg)
![](https://freight.cargo.site/t/original/i/6d11a3ea5134ed8d23424625c31f6471c6aa0310db9adfec4dd08a97424c4b3d/KaelaRawson_Avaline_NastassiaBruckin_13.jpg)
![](https://freight.cargo.site/t/original/i/411226d68c65e2abf31fb6232624e08ad62cb67f10314bcf6150a2b5ec1146e6/KaelaRawson_Avaline_NastassiaBruckin_50.jpeg)
![](https://freight.cargo.site/t/original/i/e0349b2f427ea7dc7b013ae16705c801c0e789011d2e6413c3ef1cbd077a031f/KaelaRawson_Avaline_NastassiaBruckin_9.jpg)
![](https://freight.cargo.site/t/original/i/9c06547a08aa9dec31808dc0815cdf5e9c0065f23798378e9d7c35821739dc21/Avaline_wide-133.jpeg)
![](https://freight.cargo.site/t/original/i/eb2b6243dba1ec5b99bee335cfc87ada6f3a9a58cb9e4ff98e70b974ad665680/Avaline_shot3_wide-10-2.jpeg)
![](https://freight.cargo.site/t/original/i/1c6430062252b6f24d987713623e7f78dc20f0a563c7a5d5c97383d239b91f13/KaelaRawson_Avaline_TessComrie_1.jpg)
![](https://freight.cargo.site/t/original/i/ae3f3ed14eb3f186b5eb38e1f32aeeb07cb598ef4ea17e5dce7f6e39dae46f0a/KaelaRawson_Avaline_NastassiaBruckin_6.jpg)
![](https://freight.cargo.site/t/original/i/aa7f7f31af658be3e1fbc8185847b4cde50476121e9f516ca07af9c6918d7bfb/TessComrie_Avaline-1360.jpeg)
![](https://freight.cargo.site/t/original/i/5fd82836d156c4081f1547cb8188a9b1b1088dbc7c2bf70a1ae50185a546c0f9/KaelaRawson_Avaline_NastassiaBruckin_14.jpg)
![](https://freight.cargo.site/t/original/i/6ba5d0beadb082d9ce412de88300a8eba865116801b3dfedce60792e509b526c/TessComrie_Avaline-1301.jpeg)
![](https://freight.cargo.site/t/original/i/73198c178d4d67204457550a82158b6b1bc51b50530f677202fd24a8f7e129eb/KaelaRawson_Avaline_NastassiaBruckin_10.jpg)
![](https://freight.cargo.site/t/original/i/00223e20d6017b9901e04e9fbf209207ee5eb3f10e182f2b3996db3f8c1c8a4e/Avaline_wide-18.jpeg)
![](https://freight.cargo.site/t/original/i/115c9703d7a6d8e2d3f3c64f4421be8424d73c4f2f03ee395fbf0660f6f21e6a/TessComrie_Avaline-12129.jpeg)
![](https://freight.cargo.site/t/original/i/54f11c5f36b7ec25733bea6b7368ce55618a50cbfb94c1c6a23e005882d40a50/Avaline_shot_22_wide-2-2.jpeg)
![](https://freight.cargo.site/t/original/i/10cfec26c678e4ec1ecd6455a72089492fded06d85a703edefee522397412869/Avaline_shot4_wide-1-2.jpeg)
![](https://freight.cargo.site/t/original/i/9ce965674a58c846705409b3f7237382126c3345b12551f31e155d0cc19620a0/KaelaRawson_Avaline_LeighPatterson_1.jpg)
![](https://freight.cargo.site/t/original/i/505485f0c78a019e33359e71539869e5de2917257144b07e6d11e1c781893b21/TessComrie_Avaline-1133.jpeg)
![](https://freight.cargo.site/t/original/i/034abbf83dfe04ded8f0baf00dec7532a868a9cfe2297cc967267da3b37d21b6/Avaline_shot1_wide-5-2.jpeg)
![](https://freight.cargo.site/t/original/i/8c64b1f3a1f53cc328f4666982cda7ae64eb10259452277dcc0efd934e97682e/Avaline_wide-38.jpeg)
![](https://freight.cargo.site/t/original/i/a28af7d4ca12ffb12fd9373a6e2438d7a2e937e5024eb08ce6413a2a9e12add5/Avaline_Summer_2021-227.jpeg)
![](https://freight.cargo.site/t/original/i/5b1020c6707b836430214fa1d17252b6bb49222cad38a25c238eddd8a0b958de/TessComrie_Avaline-2328_websize.jpeg)
![](https://freight.cargo.site/t/original/i/0ed592876b1cc6ca6c65aaab66f3c8f96925ed18d766f44cd1175440f002a9a1/KaelaRawson_Avaline_NastassiaBruckin_2.jpg)
CREDITS
Photography by Nastassia Bruckin, Tess Comrie, Leigh Patterson and Sadie Culberson. Produced by Ariana Trinneer. Editorial Content Direction by Leigh Patterson.
![](https://freight.cargo.site/t/original/i/876de3817aef86f8e0bcc93f8d015769e9c9e35d13318c5328f9832e4935230e/KaelaRawson_Wordmark_2022.png)