KAELA RAWSON

Creative / Art Direction
Design
Consulting



08. True Botanicals

Lead Art Direction


09. Hello.Me

Art Direction


10. Wanderlust

Lead Art Direction

11. Business Class

Lead Art Direction

12. Latitude Diamonds

Lead Art Direction

13. Misc.

Creative / Art Direction, Design
PRESS

Vogue
New York Times
Architectural Digest
The Cut
Time
CNN
Fast Company
Forbes
Harpers Bazaar
Elle Decor
InStyle
Slate
Wall Street Journal
Rolling Stone
Eater
Variety
The Zoe Report





PROJECT OVERVIEW


Senior Art Director with Outset LA — worked to create a refreshed visual tone for True Botanicals, a leading skincare brand.
SERVICES

Art Direction
Creative Concepting
Wardrobe Styling
Prop Styling





























































































CREDITS

Photography by Carissa Gallo and MK Sadler. Video by Andrew Gallo and Yayo Ahumada. Select Art Direction by Tess Comrie and Sadie Culberson. Wardrobe Styling by Kaela Rawson. Produced by Tori Baxter.

Creative Direction by Colleen Herman. Design by Kortney Eggertz, Beth Peña and Frankie Dineen.