KAELA RAWSON

Creative / Art Direction
Design
Consulting



08. True Botanicals

Lead Art Direction


09. Hello.Me

Art Direction


10. Wanderlust

Lead Art Direction

11. Business Class

Lead Art Direction

12. Latitude Diamonds

Lead Art Direction

13. Misc.

Creative / Art Direction, Design
PRESS

Vogue
New York Times
Architectural Digest
The Cut
Time
CNN
Fast Company
Forbes
Harpers Bazaar
Elle Decor
InStyle
Slate
Wall Street Journal
Rolling Stone
Eater
Variety
The Zoe Report





PROJECT OVERVIEW


Lead Art Director with Outset LA — created conceptual look and feel, overseeing all brand identity, webs design, photography and establishing the visual tone for Sophia Amuroso’s personal brand.
SERVICES

Art Direction
Creative Concepting
Visual Identity Oversight
Web Design Oversight
Packaging Design Oversight













































CREDITS

Photography by Drew Escriva. Set design by Kelly Fondry. Wardrobe by Djuna Bel.

Design by Katelyn Jones, Frankie Dineen and Jamie Wright.