KAELA RAWSON

Creative / Art Direction
Design
Consulting



08. True Botanicals

Lead Art Direction


09. Hello.Me

Art Direction


10. Wanderlust

Lead Art Direction

11. Business Class

Lead Art Direction

12. Latitude Diamonds

Lead Art Direction

13. Misc.

Creative / Art Direction, Design
PRESS

Vogue
New York Times
Architectural Digest
The Cut
Time
CNN
Fast Company
Forbes
Harpers Bazaar
Elle Decor
InStyle
Slate
Wall Street Journal
Rolling Stone
Eater
Variety
The Zoe Report





PROJECT OVERVIEW


Senior Art Director with Outset LA — overseeing all visual identity, creative concepting, web design, packaging, campaign production, photography and video assets.

SERVICES

Art Direction
Creative Concepting
Visual Identity Oversight
Web Design Oversight
Packaging Design Oversight

Wardrobe Styling
Prop Styling

















































































CREDITS

Photography by Tess Comrie. Videography by Matea Friend. Music by Jonathan Rawson. Assistant Art Direction by Frankie Dineen. Produced by Ariana Trinneer.

Design by Katelyn Jones, Frankie Dineen, and Jamie Wright. Creative Project Manager, Courtney Thienes.