︎
KAELA RAWSON

Creative / Art Direction
Design
Consulting
PRESS

Vogue
New York Times
Architectural Digest
The Cut
Time
CNN
Fast Company
Forbes
Harpers Bazaar
Elle Decor
Billboard
InStyle
Slate
Wall Street Journal
Rolling Stone
Eater
Variety
The Zoe Report



PROJECT OVERVIEW


Lead Art Director with Outset LA — overseeing all photography and video assets, brand identity, illustration and visual tone for Marie Kondo’s editorial platform and homewares line, KonMari.
SERVICES

Art Direction
Creative Concepting
Visual Identity
Campaign Oversight
Wardrobe Styling
Prop Styling
Merchandising Direction
















































































































CREDITS

Photography by Nastassia Bruckin, Justin Chung and MK Sadler. Video by Yayo Ahumada. Select Prop Styling / Art Direction by Tess Comrie. Select Wardrobe Styling by Haley Roeman. Produced by Ariana Trinneer and Rebekah Presley.

Select Creative Direction by Colleen Herman, Design by Kortney Eggertz, Frankie Dineen, Beth Peña and Katelyn Jones.