PROJECT OVERVIEW
Senior Art Director with Outset LA — overseeing the visual identity, photography and video assets for a rebrand launch.
SERVICES
Art Direction
Creative Concepting
Visual Identity
Web Design Oversight
![](https://freight.cargo.site/t/original/i/2bbdd2a62330c747ba14eeca898366d62599fb4d5eea9e7ab84f641abcc55a6e/KaelaRawson_Eberjey_NickHudson_1.jpg)
![](https://freight.cargo.site/t/original/i/42b4708f7b4d5c89dbd8202bb7f2a189f634fdc35d15e18e9db3c0f136eb89ea/KaelaRawson_Eberjey_NickHudson_4.jpg)
![](https://freight.cargo.site/t/original/i/1dde8a118c7c88fff3f8a4ec414a8de33668124c30c1adc89d9ad99725add858/15548603-9A-0008-1.jpeg)
![](https://freight.cargo.site/t/original/i/5ebdb0f27132f6b4f8fb68e4b228d05b7f710b9a75d4499f9b7fb634b6913992/KaelaRawson_Eberjey_NickHudson_6.jpg)
![](https://freight.cargo.site/t/original/i/f708d64fc713bb87595613b994fae09a3fd2869ab5815cf4f320f6dc803ce9f8/KaelaRawson_Eberjey_NickHudson_20.jpg)
![](https://freight.cargo.site/t/original/i/85bbd94901495fbf1d0015c46e1e7e3583708ef1d62a4411167fbeab35c84e82/KaelaRawson_Eberjey_NickHudson_3.jpg)
![](https://freight.cargo.site/t/original/i/e6bb8d76d58dcd0ef93fb0964a802225101f00674077b43a56f972b048ff983e/KaelaRawson_Eberjey_NickHudson_7.jpg)
‘
![](https://freight.cargo.site/t/original/i/cbe346c29150e56404c898818c5b0110182a854c31f566231ce6ef503a1b1729/Shot04_166.jpg)
![](https://freight.cargo.site/t/original/i/2502f7c70e445ce512c60b3990b5270496ecc8bec496703064bbf363758f8359/Shot25_0280.jpg)
![](https://freight.cargo.site/t/original/i/e69642b38877aefd652f5a6fb85031ec784efd25e48777fa7d5b48f83ab7c6c8/15548603-8A-0017.jpg)
![](https://freight.cargo.site/t/original/i/7fafacb0f753c6fe94aa95a5db2315bc060acabfd4f5161bf5f515d0327cf2e3/KaelaRawson_Eberjey_NickHudson_27.jpg)
CREDITS
Photography by Nick Hudson. Videography by Chandler Desforges. Assistant Art Director / Select Prop Styling by Sadie Culberson and Maddy Pease, Produced by Natalie Hill. Hair and Make-Up by Stephanie Nicole Smith.
Design by Frankie Dineen, Lacy Kuhn, Maddy Pease, Beth Peña and Crystal Lund.
![](https://freight.cargo.site/t/original/i/401225a5ffb67f039ed5e4046fe2370ee4f25c2f11b3fc69edd0acb495bacd0e/KaelaRawson_Wordmark_2022.png)