KAELA RAWSON

Creative / Art Direction
Design
Consulting



08. True Botanicals

Lead Art Direction


09. Hello.Me

Art Direction


10. Wanderlust

Lead Art Direction

11. Business Class

Lead Art Direction

12. Latitude Diamonds

Lead Art Direction

13. Misc.

Creative / Art Direction, Design
PRESS

Vogue
New York Times
Architectural Digest
The Cut
Time
CNN
Fast Company
Forbes
Harpers Bazaar
Elle Decor
InStyle
Slate
Wall Street Journal
Rolling Stone
Eater
Variety
The Zoe Report



PROJECT OVERVIEW


Senior Art Director with Outset LA — overseeing the visual identity, photography and video assets for a rebrand launch.
SERVICES

Art Direction
Creative Concepting
Visual Identity
Web Design Oversight

































































































































CREDITS

Photography by Nick Hudson. Videography by Chandler Desforges. Assistant Art Director / Select Prop Styling by Sadie Culberson and Maddy Pease, Produced by Natalie Hill. Hair and Make-Up by Stephanie Nicole Smith.

Design by Frankie Dineen, Lacy Kuhn, Maddy Pease, Beth Peña and Crystal Lund.