KAELA RAWSON

Creative / Art Direction
Design
Consulting



08. True Botanicals

Lead Art Direction


09. Hello.Me

Art Direction


10. Wanderlust

Lead Art Direction

11. Business Class

Lead Art Direction

12. Latitude Diamonds

Lead Art Direction

13. Misc.

Creative / Art Direction, Design
PRESS

Vogue
New York Times
Architectural Digest
The Cut
Time
CNN
Fast Company
Forbes
Harpers Bazaar
Elle Decor
InStyle
Slate
Wall Street Journal
Rolling Stone
Eater
Variety
The Zoe Report





PROJECT OVERVIEW


Senior Art Director with Outset LA — overseeing all visual identity, creative concepting, web design, packaging, campaign production, photography and video assets.
SERVICES

Creative Direction
Art Direction
Creative Concepting
Visual Identity
Web Design Oversight
Packaging Design Oversight
































































































































CREDITS



Photography by Nastassia Bruckin and Jonathan Hokklo. Assistant Art Direction / Prop Styling by Sadie Culberson, Videography by Matea Friend, Super8 by Maddy Pease. Wardrobe Styling by Jessi Frederick. Produced by Ariana Trinneer.

Design by Frankie Dineen, Lacy Kuhn and Crystal Lund.