Tenoverten — Kaela Rawson

KAELA RAWSON

Creative / Art Direction
Design
Consulting

RECENT WORK

01. Merit

Creative Direction

02. Tenoverten
Creative Direction

03. Samra Origins
Lead Art Direction

04. Marie Kondo
Lead Art Direction

05. Athena Calderone
Lead Art Direction

06. Oishii
Lead Art Direction

07. Eberjey
Creative Direction

08. Lesse

Brand Design, Video Editing

Lead Art Direction

10. Misc. Projects

Creative, Art Direction

11. Hello.Me

Art Direction

12. True Botanicals
Lead Art Direction

13. Business Class
Lead Art Direction

14. Latitude Diamonds
Lead Art Direction

ABOUT

PRESS

Vogue
New York Times
Architectural Digest
The Cut
Time
CNN
Fast Company
Forbes
Harpers Bazaar
Elle Decor
Billboard
InStyle
Slate
Wall Street Journal
Rolling Stone
Eater
Variety
The Zoe Report

PROJECT OVERVIEW

Senior Art Director with Outset LA — overseeing all visual identity, creative concepting, web design, packaging, campaign production, photography and video assets.

SERVICES

Creative Direction
Art Direction
Creative Concepting
Visual Identity
Web Design Oversight
Packaging Design Oversight

CREDITS

Photography by Nastassia Bruckin and Jonathan Hokklo. Assistant Art Direction / Prop Styling by Sadie Culberson, Videography by Matea Friend, Super8 by Maddy Pease. Wardrobe Styling by Jessi Frederick. Produced by Ariana Trinneer.

Design by Frankie Dineen, Lacy Kuhn and Crystal Lund.